Client
Service Provided
The Brief:
Amy's Bakes and Cakes was using an overly ornate logo that suffered from poor legibility and lacked brand impact. The elaborate script font and intricate detailing made it difficult to recognise at smaller sizes, weakening their market presence. They required a stronger, more versatile identity that would work across packaging and digital platforms while maintaining their warm, artisanal character.
Logo Design: We created a bold, circular badge logo combining clean, contemporary typography with a playful cupcake icon. The balanced layout ensures clarity at any scale, while the updated pink colour palette keeps the brand feeling welcoming and appetising. The new design enhances brand recognition through its simplicity and adaptability, perfectly suited for social media, packaging and future branding requirements.
